Marcel Kleinlercher

About me

In short

Founder of waschma, a sustainable laundry strip brand building a serious position in the DACH market. Doing a double degree in Business & Economics and Business Law at WU Vienna in parallel.

Industries

E-Commerce & Retail

Looking for

A co-founder who owns marketing and scaling. Deep in performance marketing, growth, and brand building, ideally with hands-on D2C or consumer goods experience. Knows how to turn a working product into a category leader. Understands the DACH consumer or is hungry to. Wants to build something lasting,

Offering

Real co-founder equity in a brand that is already live, with product, IP, and infrastructure in place. We build this together as partners, not employer and employee. Shared ownership, shared decisions, shared upside. Foundation is solid, the next chapter is scaling it into a category leader.

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